Competitors

In simple words

Competitors is part of SEO. See who outranks you. This guide takes you through it in 7 short steps.

Where it fits in your work — Research. Group keywords, watch rankings and competitors.

Before you start

• You need to be signed in to your company's workspace. SEO appears in the Workspace dashboard and in the left menu when your role includes it.
• What you can see and change depends on your role. If a menu item or button is missing, ask your workspace owner to give your role access in Workspace → Users.
• Competitors belongs to Search & links in SEO. See who outranks you.

Step by step

1. 1

   Step 1

   Open SEO

   Sign in and open the SEO panel from your Workspace dashboard (or sign in to it directly). You see only what your role allows.

2. 2

   Step 2

   Open “Competitors”

   In the left menu, click “Competitors”. The “Competitors” screen opens.

3. 3

   Step 3

   Find what you need

   Type in the search box (“Search this list…”) to find a record quickly.

4. 4

   Step 4

   Narrow the list

   Use these filters to see only what you want:

   • Search
   • Visibility
   • Organic keywords
   • Top-10 keywords
   • Organic traffic
5. 5

   Step 5

   Read the list

   Each row shows:

   • Site
   • Visibility
   • Organic keywords
   • Top-10 keywords
   • Organic traffic
   • Backlinks
   • Ref. domains
   • Indexable pages
   • Keyword gaps
   • Source
6. 6

   Step 6

   Add a new one

   Click “Add competitor” to add one. A form opens for the details.

7. 7

   Step 7

   Done

   See who outranks you.

Tips

• You can use more than one filter together (Visibility, Organic keywords, Top-10 keywords) to see exactly the records you want.
• The search box accepts: Search this list…. Start typing and the list narrows down.
• Click a row to open that record and see all of its details.
• If you make a mistake, open the record again and correct it. Changes are recorded against your name so your team can see who did what.

Quick recap

Open SEO → Open “Competitors” → Find what you need → Narrow the list → Read the list → Add a new one → Done

What it connects to

• Website

  The sitemap, robots and schema drive the live site.

• Social Media

  Content that supports your search presence.

• Workspace

  Alerts when rankings or indexing change.

What you will see on this screen

These are the parts of the Competitors screen, exactly as they appear in the product.

Why use SEO

SEO replaces seo audit, rank-tracking & link tools, on the same login and the same data.

• A clear, prioritised list of what to fix next
• Rankings and backlinks tracked in one place
• Sitemap and robots drive your live site directly
• Fix tasks assigned to owners, not lost in a report

Who uses SEO

• SEO specialists

  Audit, research keywords and track rankings.

• Content writers

  Improve pages using on-page and content scores.

• Developers

  Fix technical issues from the prioritised list.

• Marketing leads

  Review progress in reports.

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